My official job description is Marketing Manager & Customer Care. In this capacity, I aim to optimally inform customers about new developments within Modality through our communication channels. By conducting personal customer interviews and analysing the outcome from our annual survey, I identify customer wishes to improve our products and services. About 18 years ago, I ended up in the logistics/maritime sector more or less by chance (thanks to a summer job). After completing my marketing studies, I continued working at the same shipping company where I also did my graduation internship. Since management considered it important for me to first gain operational experience, I started out as a planner. After working in planning for a number of years, during which I learned all the ins and outs of the operational processes and mastered the very specific maritime jargon, I was able to apply my marketing skills in practice. During a major rebranding project my spark for an old passion of mine was rekindled: writing. I noticed that due to the advent of online marketing, there was a new, important role for written texts; in addition to good websites, companies now also required blog articles, email marketing, social media posts and more to convey their expertise to the outside world. I also saw that knowledge of the logistics and maritime sector was invaluable for writing good, convincing copy - not something everyone could easily do. The fact that at that time, more than five years ago, only a few logistics companies had embraced online marketing got me thinking as well.